Lyric videos are a vital tool in music marketing. They can be looked at as a way to simply share the lyrics to you recent track, or you can use it to build up your artist brand, repurpose it for content, and strengthen that bond between you and your fans.

Lyric videos and music videos serve very similar purposes, but they’re not interchangeable. So how do you know in which direction to go?

“How much does a lyric video cost?”

I always find this question difficult to navigate. The truth is, there are many ways to go about a lyric video and each method requires different time-frames, resources and skill sets.