Video creation and ‘content’ can often feel like a losing game. You come up with ideas, pour your heart and soul into creating them, and quickly burn out when you find it’s not performing as well as you’d like it to.

I find that when you reduce your video creation down to a ‘content strategy’, the amount of likes, comments and shares you receive feels much more important than it actually is.

Lyric videos are a powerful tool, but it can be difficult to navigate how you can create one with a limited time and budget.

So I’ve put together 5 ideas that you can try to get those creative juices flowing.

Lyric videos are a vital tool in music marketing. They can be looked at as a way to simply share the lyrics to you recent track, or you can use it to build up your artist brand, repurpose it for content, and strengthen that bond between you and your fans.

Lyric videos and music videos serve very similar purposes, but they’re not interchangeable. So how do you know in which direction to go?

Raye is one of those artists who ignites a lot of curiosity from me. The creative decisions she makes, her songwriting style, interviews and other marketing techniques - it all feels deeply authentic and creatively free.

She encapsulates everything I love in an artist.

“How much does a lyric video cost?”

I always find this question difficult to navigate. The truth is, there are many ways to go about a lyric video and each method requires different time-frames, resources and skill sets.

Having a strong creative direction and a solid plan behind it can actually save you time when it comes to promoting your music. It’s the ingredients that go into every marketing asset, every video, every post and every decision you make. It can help you decide on marketing and promotional strategies, so you don’t end up wasting time on things that don’t work.