Lyric videos are a vital tool in music marketing. They can be looked at as a way to simply share the lyrics to you recent track, or you can use it to build up your artist brand, repurpose it for content, and strengthen that bond between you and your fans.

Lyric videos and music videos serve very similar purposes, but they’re not interchangeable. So how do you know in which direction to go?

Raye is one of those artists who ignites a lot of curiosity from me. The creative decisions she makes, her songwriting style, interviews and other marketing techniques - it all feels deeply authentic and creatively free.

She encapsulates everything I love in an artist.

“How much does a lyric video cost?”

I always find this question difficult to navigate. The truth is, there are many ways to go about a lyric video and each method requires different time-frames, resources and skill sets.

Having a strong creative direction and a solid plan behind it can actually save you time when it comes to promoting your music. It’s the ingredients that go into every marketing asset, every video, every post and every decision you make. It can help you decide on marketing and promotional strategies, so you don’t end up wasting time on things that don’t work.