Blog
Navigating creative collaborations as an independent artist
A common piece of advice you’ll hear, is “it’s who you know, not what you know”. This has been said to me hundreds of times over the past 10 years, and the speaker always ends that thought there, as if I’m supposed to suddenly know who I should go and find, and that mystery person is going to unlock my career
Giovanna: An independent artist taking the creative reins on her newest release, Poppy Fields
A look into the creative limitations of being an independent artist, and how they can be used as your superpower, featuring Giovanna's newest release, Poppy Fields.
What makes a good lyric video?
Lyric videos are a vital tool in music marketing. They can be looked at as a way to simply share the lyrics to you recent track, or you can use it to build up your artist brand, repurpose it for content, and strengthen that bond between you and your fans.
Lyric videos vs music videos; Which is right for you?
Lyric videos and music videos serve very similar purposes, but they’re not interchangeable. So how do you know in which direction to go?
What is the symbolism behind Raye’s “This Music May Contain Hope” album cover?
Raye is one of those artists who ignites a lot of curiosity from me. The creative decisions she makes, her songwriting style, interviews and other marketing techniques - it all feels deeply authentic and creatively free.
She encapsulates everything I love in an artist.
Different types of lyric videos, and how to choose the best one for your track
“How much does a lyric video cost?”
I always find this question difficult to navigate. The truth is, there are many ways to go about a lyric video and each method requires different time-frames, resources and skill sets.
What is creative direction, and how can it help your music career?
Having a strong creative direction and a solid plan behind it can actually save you time when it comes to promoting your music. It’s the ingredients that go into every marketing asset, every video, every post and every decision you make. It can help you decide on marketing and promotional strategies, so you don’t end up wasting time on things that don’t work.